Berkshire Taconic Community Foundation

Berkshires Audience Initiative (BAI)

Twenty seven organizations from the Berkshire Taconic region are participating in this collaborative market research initiative to understand their existing audiences, broaden and increase those audiences and increase marketing effectiveness. For 2011, with a modest grant from the Kresge Foundation, Berkshire Taconic has engaged ArtsBoston to develop and manage this project. It is anticipated that this initiative will continue and be managed in future years in the Berkshires and will be open to new enrollment by other organizations annually. Those organizations currently involved anticipate that the information gleaned from this collaborative effort will be extraordinarily helpful and will make their marketing efforts more effective.

Organizations wishing to join BAI in 2011 should be in contact with Deborah Rosenstein, Member Engagement Manager of ArtsBoston at deborahr@artsboston.org.

The Berkshires Audience Initiative is guided in 2011 by a Task Force that includes the following members:

Jamie Davidson, Berkshire Theatre Festival
Jennifer Dowley, Berkshire Taconic Community Foundation
Helena Fruscio, Berkshire Creative
Margit Hotchkiss, Norman Rockwell Museum
Mariclare Hulbert, Jacob’s Pillow
Mary Ann Lee, Spencertown Academy
Katherine Meyers, Mass MoCA
Vicki Saltzman, Sterling and Francine Clark Art Institute

The Following Organizations are participating in the BAI in 2011:

Arrowhead/Berkshire Historical Society
Barrington Stage Company
Berkshire Choral Festival
Berkshire Museum
Berkshire Theatre Festival
Berkshires International Film Festival
Bidwell House Museum
Boston Symphony Orchestra
Chesterwood/National Trust for Historic Preservation
Close Encounters With Music
Columbia County Historical Society
Crescendo
Cultural Pittsfield
Hancock Shaker Village
Images Cinema
Jacob's Pillow Dance Festival
MassMoCA
Norman Rockwell Museum
Omi International Arts Center (Art Omi, Inc.)
Shakespeare & Company
Sterling and Francine Clark Art Institute
The Chatham Film Club, Inc.
The Little Theater of Chester
The Mahaiwe Performing Arts Center
The Wassaic Project
Tri-State Center for the Arts (TriArts Sharon Playhouse)
Williamstown Theatre Festival